Social Media Management That Builds Community and Drives Results
Done-for-you social media management in English and Spanish. From content calendars to post creation to performance reporting—we handle every detail so you stay top-of-mind without adding to your workload.
Why Social Media Matters for Luxury Brands
In a city like San Miguel de Allende—where locals, tourists, and expats all turn to social media to discover what's worth their time—your brand's online presence matters. Your beautiful website sits idle while potential clients scroll past your competitors' Instagram posts. You know you should be posting consistently, but creating branded content, managing multiple platforms, and responding to messages feels overwhelming on top of running your business.
With 5.22 billion social media users worldwide and 2 billion active on Instagram alone, social platforms have become the primary discovery channel for luxury brands. In fact, 60% of luxury consumers research brands and products on Instagram before making purchasing decisions. Social commerce is projected to reach $1,698 billion in 2024, and Instagram Reels achieve 30.81% reach rates—double that of other content formats. The numbers are clear: brands that maintain consistent, strategic social media presence capture attention and revenue that others miss.
At Eluvia, we offer hands-off, done-for-you social media management for luxury hospitality, premium real estate, and high-end lifestyle brands throughout Central Mexico. Our bilingual team plans content calendars, creates branded posts in English and Spanish, schedules strategically, monitors engagement, and delivers monthly performance reports. From hotels to restaurants to real estate, we help brands stay visible, engaging, and professional across every platform that matters.
How Social Media Management Works
From onboarding to ongoing optimization, here's our proven 5-week process for launching social media that drives engagement.
Kickoff & Content Preferences
Discovery call to align on tone, audience, and content goals. Secure access and optimize bios for visibility.
Strategy & Calendar Planning
Define platform strategy, content mix, and monthly themes. Submit content schedule for approval.
Post Creation & Review
Create and submit posts for your review, finalize edits, and prep content for publishing.
Go Live & Monitor
Begin publishing content based on optimal timing. Monitor engagement and respond to opportunities.
Monthly Reporting & Planning Ahead
Deliver performance insights and begin drafting next month's schedule based on results.
Platform Expertise That Drives Results
We manage the platforms your audience actually uses, with strategies tailored to each platform's unique strengths.
Visual storytelling for luxury brands. Reels, Stories, carousel posts, and strategic hashtags that reach your ideal audience. Perfec for hospitality, real estate, and lifestyle brands.
Community engagement and event promotion. Longer-form content, customer testimonials, and local community connection. Ideal for reaching established audiences and building trust.
Professional thought leadership and B2B relationship building. Industry insights, company updates, and networking opportunities. Essential for consulting, real estate development, and professional services.
YouTube
Long-form video content and YouTube Shorts for brand storytelling. Property tours, behind-the-scenes footage, and educational content that builds authority and trust.
Success Metrics We Track
Monthly performance reports that show exactly how social media impacts your business goals.
Growth & Engagement
Follower growth, engagement rate, reach, and impressions per post across platforms
Brand Consistency
Steady stream of well-branded content and visibility in discovery feeds
Website Traffic
Click-throughs and profile actions that drive traffic to websites and contact forms
Content Interactions
Shares, saves, and interactions driven by collaborative or locally relevant content
Social Media Management Packages
Choose the package that matches your platform needs. All packages include 10 branded posts per platform per month.
2 Platforms
FOCUSED PRESENCE
- ✓ 20 branded posts total
- ✓ Monthly content calendar
- ✓ Hashtag strategy
- ✓ Client review process
- ✓ Monthly performance report
Best for: Boutique hotels, small restaurants, local services
Get Pricing3 Platforms
MOST POPULAR
- ✓ 30 branded posts total
- ✓ Comprehensive content calendar
- ✓ Platform-specific hashtags
- ✓ Story/post template design
- ✓ Enhanced performance reporting
Best for: Hotels, real estate agencies, tour companies, established brands
Get Pricing4+ Platforms
MAXIMUM REACH
- ✓ 40+ branded posts total
- ✓ Strategic content calendar
- ✓ Custom platform strategies
- ✓ Custom template design
- ✓ Priority support & reporting
Best for: Resort properties, luxury brands, multi-location businesses
Get PricingComplete Social Media Services
Everything you need for professional social media management, included in every package.
Platform Strategy Setup
Strategic identification of which platforms to focus on and how your brand will show up there. Bio optimization, link tools configuration, and brand alignment across channels.
Monthly Content Calendar
Strategic mix of posts planned monthly—customer reviews, service highlights, industry trends, awareness days, and local content—organized by theme and submitted for your approval before publishing.
Post Creation & Scheduling
10 branded posts per platform each month—graphics plus captions—timed strategically based on audience behavior, optimal posting windows, and timely holidays or seasonal opportunities.
Hashtag Strategy
Custom hashtag lists per platform to boost reach and discoverability, including trending topics relevant to your industry, local audience, and seasonal opportunities.
Channel Optimization
Cohesive profile branding including profile images, bios, usernames, and link tools. Search-optimized bios and smart link configuration to maximize traffic and conversions.
Performance Reporting
Monthly metrics summaries showing reach, engagement, follower trends, and recommended adjustments based on top-performing content or underperforming posts.
Bilingual Content
Professional content creation in English and Spanish that speaks across cultures, connects with both expat and local audiences, and maintains sophisticated voice in both languages.
Content Repurposing
Update and repurpose your existing content for social—giving blogs, testimonials, and internal assets new life in visual format with captions and hashtags.
What's Not Included
Transparency builds trust. Here's what falls outside standard social media management services.
- ✗ Paid ads campaign management (separate service)
- ✗ Extensive custom video or Reels production
- ✗ Real-time community management (DMs/comments)
- ✗ Collaboration research or influencer outreach
- ✗ Professional photography or footage acquisition
- ✗ Platforms not listed (X, TikTok, BlueSky—ask us)
- ✗ Highly specific premium stock assets
- ✗ "Going viral" guarantees (we focus on consistency)
Need something listed above? We monitor engagement and work with your team to ensure timely responses. We can assist with Facebook boosted posts on an as-needed basis, and we coordinate content for collaborations—but actual outreach and sourcing is handled by you. Many services are available as add-ons through our graphic design or paid advertising services.
Social Media Works Best With
Smart clients combine social media management with complementary services for maximum impact.
SEO Services
Social content drives brand awareness while SEO captures search-intent traffic. Together, they create complete visibility—staying top-of-mind AND top-of-search with aligned messaging.
Explore SEO →Content Marketing
High-quality blog posts and articles provide social media content to repurpose and share. Content marketing creates the assets that make social media management more valuable across platforms.
Explore Content Marketing →Graphic Design
Professional graphic design services provide custom branded templates, infographics, and visual assets that elevate social media content quality and maintain brand consistency.
Explore Graphic Design →Frequently Asked Questions
What types of posts are included in monthly management?
We create a strategic mix tailored to your business: customer testimonials and reviews, service/product highlights, behind-the-scenes content, awareness days relevant to your industry, trending topics, local community engagement, educational content, and promotional posts. Content formats include static image posts, Reels, Stories, Story Highlights, event announcements, and YouTube Shorts depending on platform and audience behavior. During strategy development, we'll identify which content types and formats resonate best with your specific audience.
When does the first post go up?
Most clients see their first posts published by the end of Week 2 following account access setup, audience research, competitor analysis, content calendar development, and initial approval. This discovery-first approach ensures we launch strategically with content that aligns with your brand voice and business goals rather than posting generic content immediately. Once the foundation is established, posting continues on the regular monthly schedule outlined in your package.
Can I send you spontaneous content to post?
Absolutely! We encourage you to share timely, authentic moments—team celebrations, behind-the-scenes snapshots, customer interactions, new inventory arrivals, or daily happenings. These real-time moments add personality and authenticity that planned content can't replicate. Just send photos/videos via email or shared folder with basic context, and we'll craft appropriate captions, add relevant hashtags, and schedule them strategically—usually within 24-48 hours for time-sensitive content.
Do I get to review and approve content before it posts?
Yes. Each month, you'll receive a content calendar preview showing planned post themes, topics, and content types (testimonials, service highlights, community engagement, etc.) for your approval. Once themes are approved, we develop specific captions, graphics, and hashtags. You can review drafts before scheduling if you prefer hands-on approval, or trust our execution based on the approved calendar—flexibility is yours. Major campaigns or sensitive topics always receive pre-approval regardless of preference.
How do you handle controversial or sensitive topics?
We lean conservative and brand-safe by default, avoiding divisive political, religious, or hot-button social topics unless they're central to your brand mission. For awareness days or trending topics with potential controversy (Pride Month, political events, social movements), we always consult you before creating content—you decide your brand's stance. Our goal is protecting your reputation while maintaining authentic engagement. For regulated industries (healthcare, finance, real estate), we're especially cautious about compliance and accuracy.