Why This Program Exists
Anyone who's lived in San Miguel de Allende knows the heartbreak all too well. You discover a perfect little restaurant in your neighborhood—authentic flavors, warm service, reasonable prices. You become a regular. You tell your friends. You imagine it'll be there for years.
Then one day you walk by and the windows are papered over. Gone.
It happens with boutiques, cafés, galleries, studios. Talented owners with incredible products or services who simply couldn't navigate the brutal economics of running a small business in one of Mexico's most competitive tourism markets.
We've experienced this loss ourselves—not just as customers, but as members of this community who care deeply about San Miguel's character. And every time, we ask ourselves: What if they'd had proper marketing support? What if someone had helped them build an online presence, optimize their Google Business Profile, create a simple social media strategy?
The SMA Business Support Program exists because we refuse to accept that talented entrepreneurs should fail simply because they can't afford professional marketing expertise. We've built Elūvia into a successful agency serving luxury brands—now it's time to give back to the community that made it possible.