How many posts are included with the standard service?

We include one high-quality Google Post per week (4-5 monthly) in our standard GBP Management package. Posts feature professional images, keyword optimization, and strategic calls-to-action that drive engagement. If your business needs more frequent posting—such as daily specials, events, or promotions—we offer an add-on that includes 10 additional posts monthly for maximum visibility.

Will you respond to customer reviews for us?

Our standard service includes review monitoring, response strategy guidance, and templated replies you can customize for both positive and negative feedback. This ensures authentic, brand-aligned responses while keeping you in control. For hands-off convenience, our Direct Review Response add-on allows us to craft and post responses directly on your behalf—typically within 24-48 hours of review posting.

How do you help us show up higher in local search results?

We optimize your Google Business Profile with keyword-rich descriptions, accurate NAP (name, address, phone) information, strategic categories, high-quality photos, and regular fresh content—all ranking factors Google uses for local search. Monthly reports track your visibility in Google Maps and local pack results. Our ongoing optimization responds to algorithm changes and competitive movements to maintain strong positioning.

Will you own or control my Google Business Profile?

Absolutely not. You retain complete ownership and admin access to your Google Business Profile at all times. We request Manager-level access, which allows us to optimize and maintain your listing without ownership rights. You can revoke our access instantly whenever you choose—no contracts holding your profile hostage. Your business assets remain yours, always.

Can you help with verifications, suspensions, or other account issues?

Yes. We assist with initial verification processes, troubleshoot profile suspensions, handle duplicate listing removals, and communicate with Google support on your behalf when technical issues arise. Our agency-level tools and established escalation channels often resolve problems faster than individual business owners can achieve alone. Most verification and suspension issues are resolved within 7-14 business days.

Turn Media Coverage Into High-Authority Backlinks

When content is commoditized, authority is everything. Our bilingual digital PR strategies secure editorial placements in high-DR publications, deliver SEO-boosting backlinks, and build the credibility that sets luxury brands apart—in both English and Spanish markets.

Get Your PR Strategy See Our Approach

Why Digital PR Is Your Competitive Advantage in the AI Content Era

92% of consumers trust earned media (news articles, editorial coverage) versus only 41% who trust paid advertising, according to industry research. In an era where AI tools can generate thousands of blog posts overnight, what actually differentiates your brand isn't content volume—it's authority. Digital PR secures the editorial placements, high-authority backlinks, and third-party validation that paid ads and self-published content simply cannot deliver.

The SEO value of earned media is transformative. Analysis of 2024 PR placements shows an average Ahrefs Domain Rating (DR) of 61 for earned backlinks—substantially higher than typical outreach links. In fact, 20.6% of earned links came from sites with DR 70-79, and 7.8% from DR 90+ sites according to Reboot's analysis. These high-authority links don't just boost search rankings; they signal to Google that your brand is a trusted authority worth ranking above competitors who are still buying low-quality backlinks or churning out generic content.

For luxury brands operating in Central Mexico, bilingual digital PR opens doors that monolingual agencies can't access. We maintain active relationships with journalists, editors, and publishers across both English-language publications (targeting international travelers and expats) and Spanish-language media (reaching local Mexican audiences and Latin American markets). Whether you need coverage in Condé Nast Traveler or El Universal, Forbes or Expansión, we have the connections—and when specialized PR expertise is needed, we manage projects with our vetted partner agencies to ensure you get the highest-quality placements without the agency markup.

Digital PR media coverage and editorial placements

Why Luxury Brands Trust Eluvia for Digital PR

The advantage of bilingual media connections, hybrid expertise, and SEO-driven strategy

Bilingual Media Connections

We maintain active relationships with journalists and editors across both English and Spanish media markets. From international luxury travel publications to regional Mexican outlets, our network covers the full spectrum of media that matters to your guests, clients, and search rankings. Most PR agencies work in one language—we deliver coverage in both.

Hybrid PR Model: Direct + Partner Network

For standard digital PR campaigns—press releases, media pitches, relationship management—we handle everything in-house with our bilingual team. For specialized placements requiring deep vertical expertise (national outlets, industry-specific publications, crisis management), we work with carefully vetted PR partners while managing the strategy, messaging, and SEO integration. You get agency-level connections without agency-level overhead.

SEO-First Approach

Unlike traditional PR firms that treat links as a bonus, we architect every campaign around high-authority backlink acquisition. We target publications with DR 60+, negotiate dofollow links, optimize anchor text for target keywords, and track rankings impact. When you combine Digital PR with our link building services, you create a comprehensive authority strategy that compounds over time.

Digital PR Done Right vs. Common Shortcuts

Why comprehensive digital PR strategy delivers better results than press release spam or pure link buying

What you can expect from...

DIY Press Releases

Eluvia

Digital PR

Link Building Only

High-Authority Media Placements

SEO-Optimized Backlink Strategy

Partial

Bilingual Coverage (English + Spanish)

Brand Messaging Control

Cost-Effective Scaling

Partial

Search Ranking Impact Tracking

Media Relationship Management

Partner Network for Specialized Placements

Complete Digital PR Strategy

Every digital PR engagement includes strategic campaign development across these 6 core components

Media Relationship Building

Ongoing relationships with English and Spanish journalists, editors, and publishers covering luxury hospitality, real estate, and lifestyle across Mexico

Story Development & Pitching

Newsworthy angles, seasonal hooks, data-driven stories, expert commentary opportunities, and compelling narratives that secure coverage

Press Release Distribution

Strategic distribution across relevant media lists, bilingual press materials, multimedia assets, and follow-up outreach

High-Authority Backlink Acquisition

Targeted DR 60+ publications, dofollow link negotiation, optimized anchor text, and integrated link building strategy

Partner Network Management

Vetted PR partners for specialized placements, project oversight, quality control, and integrated messaging across all channels

Coverage Tracking & SEO Impact

Monthly placement reports, backlink quality analysis, keyword ranking impact, referral traffic tracking, and competitive coverage monitoring

Ready to build real brand authority through earned media?

Get Your PR Strategy

Our Digital PR Process

A strategic approach to securing media coverage that builds both brand authority and search rankings

Assess

Coverage audit analyzing current media presence, competitive coverage analysis, backlink profile review, and high-value publication targeting

Develop

Story strategy development including newsworthy angles, seasonal campaigns, data stories, expert positioning, and bilingual messaging framework

Execute

Multi-channel outreach through direct pitching, press release distribution, partner coordination, journalist relationship building, and persistent follow-up

Amplify

Track and optimize with placement monitoring, backlink verification, rankings tracking, coverage reporting, and continuous relationship nurturing

Digital PR Services & Deliverables

Core services included with every digital PR engagement

Media Outreach & Pitching

Direct journalist outreach, story pitching, relationship building, coverage negotiations, and bilingual media list management across luxury travel, hospitality, and lifestyle publications.

Press Release Creation & Distribution

Professional press releases, multimedia assets, Spanish + English versions, strategic distribution, and content optimization for maximum pickup.

High-Authority Backlink Strategy

Target DR 60+ publications, dofollow link negotiation, anchor text optimization, and integrated SEO strategy for compounding authority.

Partner Network Coordination

Vetted PR partners for specialized placements, project management, quality assurance, and seamless brand messaging across all media channels.

Media Monitoring & Reporting

Monthly placement reports, backlink analysis, coverage value assessment, ranking impact tracking, and competitive monitoring to quantify PR ROI.

Crisis Communications Support

Rapid response protocols, reputation management integration, message development, and media relations during sensitive situations.

Why Digital PR Delivers Measurable Business Impact

Data-backed insights from recent industry research

92%

Trust Earned Media

Consumers trust earned media versus only 41% who trust paid ads (inBeat Agency)

DR 61

Average Authority

Digital PR placements average Domain Rating 61—significantly higher than typical link building (Reboot)

5%+

Conversion Rates

Brands leveraging earned coverage achieve conversion rates of 5% or higher (Industry Analysis)

20.6%

High Authority Links

Over 20% of PR backlinks come from DR 70-79 sites, with 7.8% from DR 90+ (Reboot)

Eluvia Marketing office courtyard in San Miguel de Allende

Common Questions About Digital PR

What's the difference between Digital PR and traditional link building?

Link building focuses solely on acquiring backlinks through outreach, often to blogs or directories. Digital PR secures editorial placements in legitimate news outlets and publications, which deliver both high-authority backlinks AND brand visibility, credibility, and referral traffic. The links are earned through newsworthiness, not paid or exchanged. When a journalist writes about your hotel opening in Condé Nast Traveler or your restaurant appears in Expansión, you're getting third-party validation that paid links simply cannot replicate.

How long does it take to see results from Digital PR?

Initial placements typically take 2-4 months as we build journalist relationships and identify the right story angles. However, the SEO and authority benefits compound over time—earned media links are permanent, rankings improve gradually, and each placement makes future coverage easier to secure. Unlike paid advertising that stops the moment your budget runs out, every PR placement continues delivering value indefinitely. Brands in competitive markets may see their first major placement within 6-8 weeks, while consistent campaigns often secure 2-4 quality placements monthly after the first quarter.

Do you guarantee specific publications or placement numbers?

We don't guarantee specific outlets because editorial decisions are ultimately made by journalists and editors, not PR agencies. However, we do guarantee strategic effort: consistent pitching, relationship building, story development, and transparent reporting on all outreach activity and results. Our track record shows that well-executed campaigns typically secure 2-4 quality placements monthly across publications with Domain Rating 60+. We focus on earned media that actually moves the needle—not vanity metrics or low-quality placements that don't benefit your brand or SEO.

How do you work with partner agencies?

For specialized placements requiring deep vertical expertise or national/international reach, we coordinate with carefully vetted PR partners. We manage all strategy, messaging, and client communication while they execute specialized outreach. You get one point of contact (us) and agency-level connections without the typical agency markup. For standard digital PR—press releases, media pitches, relationship management—we handle everything in-house with our bilingual team. This hybrid model gives you flexibility: direct service for most campaigns, specialist support when needed.

Will Digital PR work if I'm not in crisis or launching something major?

Absolutely. While launches and news events create natural PR opportunities, ongoing "earned media maintenance"—expert commentary, seasonal stories, data insights, local angles—keeps your brand visible and builds authority over time. Consistent small placements often deliver better long-term SEO value than one-off major coverage. A monthly expert quote in a luxury travel publication, a feature in a regional business roundup, or inclusion in a \"best of\" list all contribute to cumulative authority. Digital PR works best as a sustained strategy, not just crisis response.