Email Marketing That Actually Converts
Strategic email campaigns and marketing automation that generate 42× ROI while you sleep. From welcome sequences to abandoned cart recovery to customer retention—we build automated systems for Central Mexico businesses that nurture leads and drive revenue on autopilot.
Why Email Marketing Still Dominates ROI
Email isn't dead—it's evolved. While social media algorithms hide your posts and paid ads drain budgets daily, email delivers messages directly to inboxes your audience checks every single day. A well-designed email sequence nurtures prospects from awareness to purchase. An automated drip campaign converts leads while you sleep. A strategic newsletter keeps your brand top-of-mind without constant manual effort.
The data proves it: email marketing generates an average ROI of $42 for every $1 spent—higher than any other digital channel. Automated drip campaigns convert 80% better than one-time broadcast emails. And segmented, targeted campaigns generate 58% of all email revenue despite representing a fraction of sends.
We build email systems that actually work—strategic sequences that feel personal (not spammy), automation that scales (without losing the human touch), and campaigns that drive revenue (not just open rates). From welcome series to abandoned cart recovery to customer retention flows, we handle strategy, copywriting, design, and technical setup so your email marketing runs on autopilot.
Our Email Marketing Process
From strategy to automation, we build email systems that nurture leads and drive revenue on autopilot.
Audience & Funnel Mapping
We start by understanding your customer journey and audience segments. Who needs to hear from you? What do they care about at each stage? What actions do you want them to take? This mapping ensures every email serves a strategic purpose in moving prospects toward conversion.
Campaign Strategy & Content Planning
We design the campaign structure—welcome sequences, nurture flows, promotional campaigns, cart abandonment recovery, re-engagement series. For each, we plan messaging angles, timing triggers, and conversion goals. You review the strategy framework before we write a single word.
Copywriting & Design
Our team writes subject lines that get opened, body copy that feels conversational, and CTAs that drive clicks. We design email templates that look professional, render correctly across devices, and align with your brand identity. You review drafts and provide feedback before launch.
Technical Setup & Automation
We build campaigns in your email platform (Mailchimp, Klaviyo, ActiveCampaign, etc.), configure automation triggers, set up segmentation rules, and integrate with your CRM or ecommerce platform. We handle all technical complexity—tagging, conditional logic, deliverability optimization. You don't need to understand the platform mechanics.
Testing, Launch & Optimization
We test campaigns across devices and email clients, verify automation triggers, and confirm tracking pixels fire correctly. After launch, we monitor performance metrics, identify high-performing variants, and continuously optimize based on open rates, click rates, and conversion data. Your email marketing improves month over month.
Email Campaigns We Build
From welcome sequences to customer retention, we create automated campaigns that nurture leads and drive revenue.
Welcome & Onboarding Sequences
Automated series that introduces new subscribers to your brand, establishes expectations, and guides them toward first purchase. Typically 3-7 emails sent over 7-14 days.
Perfect for building relationships from day one
Lead Nurture Drip Campaigns
Strategic sequences that educate prospects, build trust, and move them closer to purchase decisions. Ideal for real estate, hospitality, and high-consideration purchases.
Converts leads who aren't ready to buy yet
Abandoned Cart & Browse Recovery
Automated emails triggered when customers add items but don't complete purchase, or when they view property listings or menus but don't book. Recovers 15-30% of lost sales.
Recaptures revenue that would otherwise be lost
Customer Retention & Loyalty Programs
Post-purchase sequences that request reviews, offer exclusive deals to repeat customers, celebrate milestones, and prevent churn. Includes win-back campaigns for inactive customers.
Repeat customers are 3× more profitable
Email Marketing That Delivers Results
The metrics that matter: how our email campaigns perform compared to industry averages.
Open Rate
vs 21% industry average for hospitality and luxury brands
Click Rate
vs 2.6% industry average through strategic CTAs and segmentation
Cart Recovery
of abandoned carts recovered through automated sequences
Revenue Lift
average increase after implementing automated email marketing
Email Marketing Packages
Transparent pricing for email campaigns that actually convert. All packages include strategy, copywriting, design, and technical setup.
Starter
Single automated campaign or sequence setup. Ideal for testing email marketing or launching one strategic campaign.
- ✓ 1 automated sequence (3-5 emails)
- ✓ Strategy & audience mapping
- ✓ Copywriting & design
- ✓ Platform setup & testing
- ✓ 30 days performance monitoring
Professional
Complete email marketing foundation with multiple automated campaigns. Perfect for businesses ready to scale email revenue.
- ✓ 3 automated sequences (12-15 emails)
- ✓ Full funnel strategy mapping
- ✓ Segmentation & tagging setup
- ✓ Custom email templates
- ✓ CRM/ecommerce integration
- ✓ 90 days optimization support
Enterprise
Full-scale email marketing operation with ongoing management, optimization, and campaign creation. For businesses treating email as a revenue driver.
- ✓ Unlimited sequences & campaigns
- ✓ Advanced segmentation & personalization
- ✓ A/B testing & optimization
- ✓ Monthly performance reporting
- ✓ Dedicated email strategist
- ✓ Quarterly strategy sessions
What's Included in Email Marketing
Audience Segmentation Strategy
We map your audience into segments based on behavior, interests, and purchase history so every email feels personally relevant.
Conversion-Focused Copywriting
Subject lines that get opened, body copy that engages, and CTAs that drive clicks—all written to your brand voice.
Custom Email Templates
Mobile-responsive templates designed to your brand that render correctly across all email clients and devices.
Automation Setup & Integration
We configure triggers, conditional logic, and platform integrations so campaigns run automatically based on user behavior.
Performance Tracking & Reporting
We set up conversion tracking, monitor key metrics, and provide regular reports on open rates, clicks, and revenue generated.
Optimization & A/B Testing
We continuously test subject lines, send times, and content variations to improve performance over time.
What's NOT Included
We're transparent about what requires separate investment so there are no surprises.
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Email Platform Subscription
You'll need an active subscription to Mailchimp, Klaviyo, ActiveCampaign, or similar platform (typically $20-200/month based on list size). We can recommend platforms but you own the subscription.
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List Acquisition or Purchase
We only work with owned, permission-based lists (subscribers who opted in). We do not acquire, rent, or purchase email lists, and we strongly recommend you don't either—it's bad for deliverability and brand reputation.
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Ongoing Campaign Management
Campaign Launch and Email System packages include initial setup and defined monitoring period. Ongoing management, new campaign creation, and continuous optimization require our Enterprise Email package or monthly retainer.
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Custom Photography or Video
Email templates use stock imagery or client-provided assets. Custom photography or video for emails requires separate creative production budget.
Related Services
Email marketing works best as part of an integrated strategy. Here's what pairs well.
Content Marketing
Email campaigns need persuasive copy that converts. Our copywriters craft subject lines, body content, and CTAs that drive action across every touchpoint in your customer journey.
Social Media Marketing
Coordinate email campaigns with social media launches for maximum impact. We create integrated campaigns where each channel amplifies the others, driving awareness and conversions across platforms.
Google Ads
Use paid ads to grow your email list rapidly, then nurture those leads through automated sequences. We build integrated funnels where ads feed lists and email converts leads into customers.
Frequently Asked Questions
Which email platform do you recommend?
For most San Miguel businesses, we recommend Mailchimp (simplest for small lists), Klaviyo (best for ecommerce), or ActiveCampaign (most powerful automation). The right choice depends on your list size, technical comfort, and whether you're running an online store. We'll guide you through platform selection during strategy.
How long does it take to see results?
You'll see immediate results from broadcast campaigns (sent same day), but the real power comes from automation running in the background. Most clients see measurable revenue within 30-60 days as automated sequences start converting leads. ROI compounds over time as more subscribers enter your funnels.
What if I don't have an email list yet?
We can help you build one. We'll design lead magnets (downloadable guides, exclusive offers, etc.) to incentivize signups, create embedded forms for your website, and optionally coordinate paid ads to accelerate list growth. Even starting from zero, you can build a profitable list within 90 days with the right strategy.
Can you write emails in Spanish?
Yes. Our team is fully bilingual and we regularly create Spanish email campaigns for San Miguel businesses targeting Mexican nationals. We can build separate campaigns for English/Spanish audiences or create bilingual campaigns within the same platform using segmentation.