Marketing Ideas Worth Sharing
Our blog is launching soon with insights, strategies, and regional marketing wisdom for businesses in San Miguel de Allende and beyond.
Get Notified When We LaunchWhat's Coming to the Eluvia Blog
We're building a resource library designed specifically for business owners, creatives, and entrepreneurs in Central Mexico—with insights that work just as well internationally. Our blog will combine North American marketing precision with local cultural understanding, covering everything from technical SEO to the nuances of marketing in San Miguel de Allende's unique business landscape.
Whether you run a boutique hotel, a contemporary art gallery, a real estate agency, or a wellness retreat, you'll find actionable advice written by people who actually understand your market. No generic marketing fluff—just strategies that work for businesses like yours.
What We'll Be Writing About
Four core content pillars designed to help you grow
SEO & Digital Strategy
Technical SEO for small businesses, local search optimization for San Miguel de Allende, Google Business Profile management, website performance, and how to compete with larger brands on a boutique budget. We'll break down complex topics into actionable steps you can implement this week.
- Local SEO for San Miguel businesses
- Bilingual SEO strategies
- Google Analytics for non-techies
- Schema markup tutorials
Branding & Creative Direction
Building brands that reflect both international sophistication and Mexican authenticity. We'll explore visual identity, brand positioning, storytelling, and how to stand out in competitive markets like hospitality and real estate. Expect case studies from real San Miguel businesses and design principles that actually work in practice.
- Luxury brand positioning
- Logo design principles
- Brand voice development
- Cultural considerations in branding
Content & Social Media
Instagram strategies for hotels, content calendars that don't require a full-time social media manager, photography tips for showcasing properties and products, and how to build authentic engagement with both local and international audiences. We'll share what actually drives bookings and sales—not just likes.
- Instagram growth strategies
- Content pillars for hospitality
- User-generated content tactics
- Social media ROI tracking
Regional Marketing Insights
Marketing in San Miguel de Allende, Querétaro, and Mexico City comes with unique opportunities and challenges. We'll cover expat marketing, seasonal tourism trends, cultural festivals and events to leverage, collaborations with local businesses, and how to market to both Mexican nationals and international visitors simultaneously.
- Marketing during high season
- Expat audience targeting
- Festival marketing opportunities
- Cross-border marketing strategies
When to Expect Our First Articles
We're launching the blog in Q1 2026 with our first series of articles. Initial topics will focus on local SEO for San Miguel businesses, Instagram strategies for hotels, and branding fundamentals for luxury service providers.
Want to be notified when we publish? Get in touch and we'll add you to our launch list. You can also follow us on Instagram or LinkedIn for updates.
Need Marketing Help Now?
While we're building the blog, we're still here to help with your marketing challenges. Whether you need SEO, branding, content creation, or strategic guidance, we're accepting projects for Q1 2026.