Eluvia Marketing Team in San Miguel de Allende

About Elūvia Marketing

North American Precision, Mexican Artistry

We're the bilingual agency that combines North American strategic excellence with Mexican creative sophistication. Based in San Miguel de Allende, we serve premium brands throughout Central Mexico.

Schedule a Free Consultation
Eluvia Marketing Office in San Miguel de Allende

Our Story

In 2023, Steve Lepore and Vanessa Pacheco noticed a frustrating pattern in San Miguel de Allende: incredible businesses—restaurants, boutique hotels, art galleries—that were impossible to find online. No Google Business Profile. No updated website. Sometimes just an abandoned Facebook page.

But the problem ran deeper. When they talked to business owners, they heard the same stories: agencies that promised "tomorrow" and never delivered. Developers who held websites hostage, refusing to hand over passwords.

"San Miguel de Allende needed an agency built on a completely different philosophy. Clients should own their own assets. Period."

Elūvia Marketing was born in April 2024: an agency that combines 13+ years of digital marketing experience with deep commitment to reliability, transparency, and client empowerment.

Our Mission

To close the gap between what Mexico's high-end brands deserve and what most agencies can deliver: marketing sophisticated enough for discerning international audiences yet culturally fluent enough to earn local trust—with results that justify the investment.

Our Vision

To be recognized as Central Mexico's leading bilingual marketing agency, setting the standard for world-class creativity, strategic precision, and cultural sophistication—while fostering local talent and expanding our community impact.

Our Values

The principles that guide every decision and every interaction with our clients.

Client Ownership

You own your assets—website, passwords, analytics, everything. You'll never be held hostage by your own digital presence.

Reliability

We show up on time. We deliver when we promise. In a market where "tomorrow" is the norm, dependability sets us apart.

Bicultural Authenticity

We don't just translate—we understand the psychology and cultural contexts of both markets.

Measurable Excellence

We back every claim with data. Every strategy with results. Every recommendation with evidence.

Empowerment

We educate you about your marketing so you can make informed decisions. Our goal is to make you stronger, not dependent.

Community Commitment

San Miguel de Allende is our home. We support local businesses and contribute to the entrepreneurial ecosystem.

Meet the Team

Professionals who combine international experience with deep local knowledge.

Steve Lepore - Founder and SEO Director

Steve Lepore

Founder & SEO Director

13+ years in digital marketing. Founder of Circulation Studio.

Vanessa Pacheco - Co-founder and Art Director

Vanessa Pacheco

Co-founder & Art Director

Master's in Visual Merchandising. Founder of La Ventana Gris.

Selva Arellano - Social Media Manager

Selva Arellano

Social Media Manager

Marketing & Communications from Tec de Monterrey.

Connor Olson - Ads and Data Director

Connor Olson

Ads & Data Director

Engineering from Iowa State. Analytical approach to PPC and analytics.

Eluvia Marketing team collaborating in the office

Daily collaboration in our San Miguel de Allende office

Marketing strategy presentation

Reviewing strategies and results with the team

Why We're Different

In a market saturated with generic agencies, our differences are strategic advantages for your business.

Truly Bilingual

Native speakers of both English and Spanish. We don't just translate—we culturally adapt every message to resonate authentically in both markets. Explore our bilingual content services.

Luxury Specialists

Boutique hotels, art galleries, premium real estate. We understand how to communicate sophistication without pretension.

Search Everywhere Optimization

We optimize for Google, ChatGPT, Perplexity, voice search, and social platforms. Discover our exclusive SEO methodology.

Ownership Model

You own everything: website, analytics, passwords, content. We work for you, not to keep you captive.

Based in San Miguel de Allende

Our office is located in the heart of San Miguel de Allende, a UNESCO World Heritage city and Mexico's #1 destination. This privileged location connects us with the vibrant ecosystem of boutique hotels, art galleries, fine dining restaurants, and luxury brands.

We serve clients in Querétaro, Mexico City, and throughout Central Mexico, maintaining the personalized attention that sets us apart. Explore our industry solutions or see our work portfolio.

Calz de La Aurora 30-Interior 8, Guadalupe, 37700 San Miguel de Allende
415 200 5570 (WhatsApp)
5.0 stars on Google Reviews
Parroquia de San Miguel Arcángel at twilight

Ready to Work Together?

Schedule a free consultation and discover how we can help your business grow with strategic, bilingual marketing.

Request Free Consultation